I specialize in motion and interactive design for technology stories. I’m good at simplifying the complex, passionate about brand fidelity. At home in the art director’s chair, or deep in the layers and timelines. Clients include Cisco, Citrix, ServiceNow, Meta, AWS, SAP, and NetApp. Here’s a selection of my work.
Demo Reel
Motion
Storyboarding • Animation • Audio
A story about two technology titans working together told with a simple metaphor of colored discs. Blue meets green, and everything flows from there.
Storyboarding • Animation • Compositing • Editing • Audio
HDX is all about visual quality and fidelity, so I played with a variety of ways to show drab and pixellated become colorful and sharp. A snappy pace and playful graphics keep things fun.
Storyboarding • Animation • Audio
This piece would be played in a variety of environments, including a trade show floor, so it had to work without voice over. My approach was kinetic text with supporting graphics that tell the story with speed and energy.
Storyboarding • Animation • Editing • Audio
The brief was to capture the excitement of the AI revolution while demonstrating credibility. I brought a quick pace, a dynamic music track, and clean graphics to balance hype with solidity.
Storyboarding • Audio • Team direction
This story had to move seamlessly between the real world and abstract, diagrammatic concepts. The answer was to use a flexible illustration system that allows for a rich spectrum of expression.
Storyboarding • Audio • Team direction
This piece needed to build a rapport—and credibility—with a potentially skeptical audience. I leaned in to a savvy playfulness and humor, and the result is short, direct, and friendly.
Storyboarding • Animation • Audio
A piece with a very specific audience: a very specific sales force. The approach was to be direct, speak their language, give specifics, and put it all on the screen in bold graphics and plain text.
Storyboarding • Animation • Editing • Audio
A technically complex story, aimed at a technically proficient audience—but it had to work for the rest of us, too. I boiled down the concepts to simple, strong graphics and diagrams, and kept the energy high.
Interactive and Design
Art Direction • Animation • UX • Front end
A visually rich infographic that tells the SD-WAN story at multiple levels. Reading down the page gives the overview, while interactive elements open up further details and a case study.
Art Direction • Animation • UX • Front end
Sure, it’s just another microsite gating a report, but the client wanted some polish and friendliness. So I approached it more as a consumer-friendly site, rather than a glorified web form.
Art direction • Design • Page layout
The message was simple: Everpure gives you a head start on your AI adoption journey. The combination of kinetic sports images, crisp copy, and the Everpure lightning bolt brought that across.
Art direction • UX • Design
A colorful and approachable microsite that aims to be fun to explore while packing in a ton of information. It’s presented as a linear story, but features hot spots to get more details.